MVP Debuts cutting-edge sports technology
WEST LAFAYETTE, IN -- MVP Sports Media Training (MVP) has formed a strategic partnership with Seattle-based Visible Technologies in order to provide cutting-edge proprietary technology to professional sports organizations, collegiate athletic departments, professional athletes and agents.
With this deal, MVP now offers the most advanced suite of strategic communications tools available to the sports industry. Visible Technologies has worked with MVP to customize their products for sports executives. TruView®Sport and TruCast®Sport help MVP’s clients not only manage their electronic footprint and resume, but also project and protect the image that they want to have in cyberspace. By monitoring and analyzing blogs, media reports and consumer generated media on the web in real-time, sports executives can implement an effective and strategic offensive communications strategy instead of relying solely on defensive tactics.
“Using these technologies is like having the other team’s playbook, making up the rules of the game as you are playing, as well as having an All-Star at every position. You can’t lose with our approach. These are the same technologies that we have used very successfully with Fortune 100 companies and governments around the world,” said Kevin Long, MVP’s President, who went on, “We all know sports are big businesses. It seemed natural to customize and utilize proven technology to improve strategic communications in the sports industry. MVP now has exclusive use of technologies that will give our clients the edge they need to strategically improve their communications efforts – which ultimately impacts their image and their bottom-line.”
“We are excited about our partnership with MVP,” stated Dean Graziano, Vice President of Visible Technologies, who added, “MVP recognized the need and how our technologies could help sports executives. With MVP’s input, we have customized our products to fit in with MVP’s strategic communications planning and media training. Together we are providing something sports executives can use to improve their image. In an entertainment industry like sports -- image is everything and it must be protected.”
“Adding TruView®Sport and TruCast®Sport to our lineup was a no-brainer. They are a perfect compliment to our media training services, and they take our strategic communications and branding services to a level no one we’re aware of is using in the sports industry,” added Long.
The move to offer these technologies to sports executives has solidified MVP as the leading strategic sports communications and public relations firm in the country. MVP offers industry-leading media training services for athletes, coaches, administrators and referees. It also provides strategic communications planning for professional sports organizations, collegiate athletic departments, as well as professional athletes and agents.
For more information about TruView®Sport or TruCast®Sport, contact Kevin Long [571] 331-7526.
Friday, November 10, 2006