What does the media do for athletes?
The members of the media are not your friend or partner. But they are also not your enemy. They need you – to give them information to tell their story. It only makes sense to provide them with what they need to do a better job. Most of the time, the result will be a more positive story than it would have been otherwise.
No matter how you feel about the media personally, the media does provide a public service. Media members should always be treated professionally and with the highest level of respect. If you adhere to this, you will earn their respect, and that can help you at a time when you might really need it. |
