Pro Athletes+Coaches
Your athletic skills are what make you interesting to the media. It is also how you earn a living. You may be the best player on your team, but if you cannot properly manage the crush of media attention that comes along with that, your image will suffer.

This may mean nothing in the short term.  However over your career, it could cost you hundreds of thousands -- if not millions -- of dollars because of lost endorsement opportunities, or being passed over by a winning team because of a tarnished reputation.