College Athletes+Coaches
It can take years to overcome poor performances by your athletes and coaches in the media.  The question for athletic directors and sports information directors is: Can your school's athletic program afford to have an embarrassing incident -- or worse yet, incidents -- in the media?

In order to maintain a good reputation with the media, fans, and most importantly alumni donors, college athletes and coaches need to present themselves well in the media. This can have a direct impact on the university's relationship with alumni donors and athletic boosters.

Presenting yourself well in the media is also something that athletes and coaches aspiring to take it to the next level need to consider.