Friday, November 10, 2006:

The advent of social networking sites that allow people to post pictures, videos and information about themselves to a worldwide community. Digital cameras and cell phones with picture and video capability allow the public to catch athletes in private moments, and easily share those pictures with the rest of the world. It's a whole new world for coaches and staffs who previously only worried about what sports reporters had to say. The popularity of fan-generated content, which reports every rumor -- accurate or not -- is a beast few are equipped to handle.

Friday, November 10, 2006:

MVP Sports Media Training (MVP) has formed a strategic partnership with Seattle-based Visible Technologies in order to provide cutting-edge proprietary technology to professional sports organizations, collegiate athletic departments, professional athletes and agents.

Friday, November 10, 2006:

Visible Technologies’ customized products, TruView®Sport and TruCast®Sport, not only help MVP’s clients manage their electronic footprints and résumés, but also project and protect their images in cyberspace. By proactively monitoring and analyzing search engines, blogs, media reports, and other web content in real-time, sports executives can take the offensive and implement effective strategies.

Traditional news media is not the only thing that defines sports organizations today. Controversial images are captured on digital cameras and video cell phones. Social networking websites and blogs feature fan-generated content that often conveys inaccurate information to tens of millions in a few damaging keystrokes. There are 100 million blogs and growing on the internet. How will you protect your organization?

Now, MVP Sports Media Training has teamed with two leading-edge technology companies, Visible Technologies and GlobalNI to provide the sports industry with the customized tools to help sports executives manage your brand, image, reputation and media exposure. The same proven tools used by Fortune 100 companies and government agencies. By tailoring it for sports executives like you, it is now possible to make informed and strategic decisions using real-time data.

TruCast®SPORT allows you to monitor fan-generated content on key topics and issues. This information and awareness can help you shape strategic communications efforts, evolve marketing campaigns, alert you to pending
crises and more.

TruView®SPORT allows you to manage your on-line reputation. By controlling the content of the top 20 results from top search engines, you can present the positive information you want people to find and suppress negative information.

GNISPORT™ provides sophisticated, but user-friendly, data which allows an organization to map the size of their media environment, the amount of media space they occupy in that environment, and the tone of all messages in their media space through a portal featuring a summarized scoreboard and comprehensive set of analysis tools.